Short answer: a plan, the work every month, and a dashboard, with no contract
At TurnKey, $1,400 a month buys a written plan, the local SEO work itself each month (Google Business Profile, directory citations, service and location pages, local content, internal links, technical cleanup, and conversion tracking), and a live dashboard tied to Search Console, GA4, and your profile. It is month to month with 30 days notice, and it does not buy a ranking guarantee, paid ads, or a new website.
This page itemizes the program the way it was scoped for two real clients, Sonoran Sun AC in Mesa and Prisma Care in Phoenix, lays out the first 90 days month by month, lists what is not included, and explains how to read the first three months without anyone promising you a position on Google. The local SEO service page has the overview; this is the detail.
What the program is built from
Google Business Profile. Categories, services, hours, service area, photos, posts when there is real news, review replies, and verification support when a profile loses its status. Sonoran Sun AC’s profile lost verification after an address change; getting it restored and cleaned up was program work, not an extra.
Citations. Directory listings created or corrected so the business name, address, phone, service area, and website match everywhere. For Sonoran Sun AC that was about fifty listings in the first two months. For Prisma Care it was a directory cleanup to separate the organization from related entities that confused local search.
Service and location pages. Pages built around the way people actually search: one service in one area, with local copy, proof, FAQs, and the same call and booking paths as the home page. Sonoran Sun AC’s Mesa and Fountain Hills pages were approved in December 2025, Tempe and Ahwatukee followed in January 2026, and each follows the home page structure rather than a city-name swap. Prisma Care’s program optimized the homepage and eight Get Care service pages and added two landing pages.
Technical cleanup and schema. Crawl and indexing review, sitemap and metadata, heading order, performance fixes, and structured data for the organization and its services so search engines and AI systems can read the site clearly.
Tracking. GA4 and Google Tag events for calls, forms, booking clicks, and direction requests, so the program is measured in leads, not only in rankings. Prisma Care’s events cover calls, directions, appointment actions, and bookings.
Dashboard and reporting. A live dashboard connected to Search Console, GA4, and the profile, open to you any day, with a monthly note on what shipped and what the numbers say.
The first 90 days, month by month
Swipe or scroll horizontally to view every column.
| Month | Focus | What ships | What you can see |
|---|---|---|---|
| Month 1 | Baseline and foundation | Starting audit with the numbers to measure against, technical cleanup, Google Business Profile corrections, conversion tracking for calls, forms, and bookings, the dashboard, the first page drafted, citations started | The dashboard with a real baseline; the profile corrected; tracking firing on test calls and forms |
| Month 2 | Citations and first pages | Bulk of the directory listings created or corrected (about fifty for Sonoran Sun AC), the first service or location pages published, internal links, schema | Profile impressions and actions starting to move; the new pages indexed; citation count in the report |
| Month 3 | More pages and the first read | Next service or location pages, profile posts when there is news, the 90-day read against the baseline, the plan for months four to six | Impressions and clicks on the new pages; first organic calls, forms, or booking clicks in GA4; a written read of what moved and what did not |
The order matters. Tracking and the baseline come first because without them month three is a guess. Citations and profile work come before new pages because they are quick to ship and they make the pages that follow easier for Google to trust. Pages come last in the first quarter and keep coming after it; they are where most of the compounding happens.
What $1,400 a month does not include
- Paid ad management. Google Ads management is its own program from $600 per month, with ad spend paid to Google. The SEO vs Google Ads guide explains when to run which.
- A website rebuild. If the site cannot hold service pages, loads slowly on a phone, or has no booking path, the audit says so and the rebuild is quoted on its own scope, from $2,500. Sonoran Sun AC’s site was rebuilt first, then the program started.
- Long-form copywriting beyond the service and location pages. Blog programs and long guides are quoted separately when they make sense.
- Bulk backlink packages. Links are earned through citations, directories, and real local mentions, not bought by the hundred.
Keeping those out is what keeps the monthly fee the same every month.
How to read the first three months
Local search results are built from three things, and Google names them itself: relevance, “how well a Business Profile matches what someone is searching for”; distance, how far the business is from the searcher; and prominence, “how well-known a business is.” The same page states that “there’s no way to request or pay for a better local ranking on Google” (Google Business Profile Help, Tips to improve your local ranking on Google). The program works on relevance and prominence. Nobody can work on distance, which is why a Mesa business does not try to rank in Glendale.
Read the first quarter in this order:
- Month 1: is the baseline honest? The audit should show today’s impressions, clicks, profile actions, and lead events. If the starting numbers are zero because tracking did not exist, that is itself the first finding.
- Month 2: are the inputs shipping? Citations counted, profile corrected, first pages live and indexed. Inputs are the only thing you can judge this early.
- Month 3: are impressions and profile actions moving? Impressions move before clicks, and clicks move before leads. A new location page earning its first organic clicks is the right signal at 90 days; a page-one ranking is not a fair expectation.
Sonoran Sun AC is the published example of what that curve looked like. The site launched in October 2025, the program followed, and by March 2026 GA4 recorded ten organic Schedule Service clicks in a thirty-day window, up from zero before the program, with organic sessions up 67 percent month over month and the Mesa and Fountain Hills pages earning clicks of their own. Those are website numbers from the client’s GA4 property, not a ranking claim, and HVAC is seasonal, so the case study says plainly that a few months is the start of a foundation. Prisma Care’s page reports delivery only, because the outcome data belongs to the client.
Why month to month, and what you keep
TurnKey recommends giving the program at least six months, because that is how long the work usually needs to compound. It still runs month to month with 30 days notice, because you should not have to sign away a year to find out whether it is working. If you stop, the site, the domain, the Google Business Profile, Search Console, GA4, the published pages, the citations, and the dashboard stay in your name. The ownership guide covers what that means in practice.
I am Ryan Kee, the owner, and I do the work and write the monthly note myself. Local SEO starts at $1,400 per month, month to month, no long-term contract, and the Phoenix website cost guide shows how it combines with a website project. Ryan Kee replies, usually the same business day.
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