New Grid Power website screenshot
case study

New Grid Power Website Project

See how TurnKey built a WordPress site for New Grid Power with service pages, project portfolio structure, video integration, SEO setup, analytics, launch, and training.

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Client typeSpecialized energy services company
PlatformWordPress CMS
Content scopeServices, batteries, mobile, projects
SEO foundationAnalytics and base SEO setup

A specialized service business needs more than a brochure site

New Grid Power needed a WordPress website that could explain the company, organize its services, and make its project experience easier to review. For a specialized energy-services business, visitors need more context than a single homepage can usually provide.

The site had to look credible, work well on mobile, and give the company a structure for service content, project proof, analytics, and future updates.

What we built

The proposal-backed scope focused on a modern, responsive WordPress site that could carry existing content forward while creating a more useful structure for prospects.

  • A WordPress content management site: The site was built so New Grid Power could manage and update content without needing code changes for every edit.
  • Responsive design: The layout was designed and tested for desktop, tablet, and mobile visitors.
  • Content migration and curation: Existing content was moved, reformatted, and organized into a clearer structure.
  • Core company pages: The build included a homepage, about page, services page, batteries page, mobile page, and contact page.
  • Project portfolio structure: A portfolio index and individual project page template gave New Grid Power a better way to show work beyond generic service claims.
  • Video and visual integration: The site included home page video integration, logo integration, corporate identity styling, and a mix of stock and native photography support.
  • SEO and analytics setup: The project included base SEO plugin setup and Google Analytics implementation.
  • Launch and training support: TurnKey handled hosting setup, site launch, and WordPress training so the client could keep using the site after handoff.

Project proof makes specialized services easier to trust

When the offer is technical or unfamiliar, the site needs to do more than describe services. It needs to show enough structure, examples, and context for a qualified visitor to believe the company can handle the work.

What the site had to clarify

Many local and regional service businesses sell valuable work that is not instantly obvious to someone comparing providers. The website has to reduce uncertainty before a visitor is ready to contact the company.

  • What the business does: Specialized services need straightforward positioning so visitors do not have to guess.
  • Which service path fits: Separate pages for services, batteries, mobile work, and projects helped organize the offer.
  • Why the company feels credible: Visual polish, project structure, and clear page organization all support trust.
  • What to do next: The contact path needed to be easy to find once the visitor understood the offer.
  • How the site can grow: WordPress, analytics, SEO setup, and project templates gave the business room to improve after launch.

Why this matters for Phoenix-area service businesses

A good service-business website does not just list capabilities. It helps prospects understand the offer, see evidence, and decide whether it is worth starting a conversation.

For TurnKey, New Grid Power connects to our website design, local SEO, and website support work. It also gives nearby location pages, including Chandler web design and Gilbert web design, a real service-business example to point toward.

Those local proof connections matter because buyers rarely evaluate a website in isolation. They compare credibility, clarity, relevance, and the confidence that someone can keep the site improving after launch.

Core serviceWebsite designSearch growthLocal SEO servicesAfter launchWebsite supportNearby marketChandler web designNearby marketGilbert web designMore examplesProject portfolio
FAQ

Frequently asked questions

Why is New Grid Power useful as a Phoenix-area web design example?

New Grid Power is useful because specialized service businesses need clear positioning, professional presentation, service education, project proof, and a simple contact path before visitors will reach out.

What pages did the New Grid Power project need?

The proposal-backed scope included a homepage, about page, services page, batteries page, mobile page, project portfolio index, project detail template, and contact page.

Should service businesses create project proof pages?

Project pages can help when they include real context, practical takeaways, internal links, and proof of the work instead of thin screenshots or unsupported claims.

Next Step

Ready to talk through the plan?

If your service business needs a clearer website and stronger search foundation, we can help map the pages, proof, and next steps.

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